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Demystifying Routine

Now that you’ve determined your skin type and learned what kind of concerns can be addressed and treated with proper skin care, we can turn to building a skin care routine that fits your unique skin. It’s not how many products you use, but proper layering of the best ones in the right order. The process can be broken down into five simple keys to healthy, beautiful skin: Cleanse. Exfoliate. Treat. Hydrate. Protect.




Dirt, sweat, makeup, product buildup, excess sebum - all these gunk up your pores and block your skin’s absorption. It doesn’t matter how powerful the skin care product might be if it sits on the surface where it provides minimal benefit. Since we’re talking layers, there are two layers to remove when you cleanse. You’ll need to remove any makeup or product residue on top, then clean dirt, sweat, sebum, and the like from deep within the dermal layer. Two distinct layers, so the recommendation is a double cleanse.


Oil-Based Cleanser: Makeup and Product Removal

One of the worst things for your skin’s quality is to sleep with makeup on! Make it simple and use a wipe, like our Rice Brightening Cleansing Tissues, for ease and convenience. For next level cleansing, massage an oil-based cleanser, like our Black Sugar Perfect Cleansing Oil, into face and wash away with warm water.


Water-Based Cleanser: Dirt, Sweat, Sebum, Pores

After product removal, wash your face with a water-based cleansing foam, like our Tea Tree Fresh Cleansing Foam, to cleanse skin of impurities (such dirt, sweat, and oil) and to deep clean inside the pores. Target your specific trouble areas with different cleansers, like our Egg White Cleansing Foam for pore minimization or Rice Brightening Scrub Foam for brightening dull skin.



Dead skin, dirt, sebum, and product build-up can clog pores, hindering moisturization and causing trouble spots, like blackheads and excess oil production. Gently exfoliate away these blockages with a natural wash off mask, like our Black Sugar Mask Wash Off, to make way for smooth, soft skin that’s ready for full hydration. Harsh scrubbing and over-exfoliation will aggravate skin, so don’t overdo or overuse these products. Once or twice a week should do the trick.



Now that your skin is clean and buffed, it’s time to build layers of hydration, nutrients, and remedies for any specific concerns unique to your skin condition. The beauty of SKINFOOD’s wide selection of products, backed by years of research and scientifically formulated for maximum efficacy, lies in customization.



Toner is used to prep skin and balance its pH for deep hydration and maximum nutrient absorption. It also cleanses any residue left over from your cleansing. Apply our Peach Sake Toner to your face and neck with a cotton pad or with the palms of your hands.



Soak your face in our Royal Honey Propolis Essence for concentrated hydration and targeted cellular repair.



Super-charge your skincare routine with our Miracle Food 10 Solution Serum when your skin needs extra care and attention. Use specialized products here, like Yuja Water C Whitening Ampoule in Serum for brightening dull skin, or Gold Caviar Collagen Plus Serum for wrinkle prevention.


Eye Cream

It’s worth it to give the fragile, sensitive skin around your eyes some extra TLC. Keep wrinkles at bay by patting, not rubbing, Royal Honey Essential Eye Cream with the soft pads of your fingers.


Mask Sheets

Sheet masks are cotton sheets drenched in essence, which lay against your skin, forcing it to absorb nutrients and moisture before the product can evaporate. There’s a wide variety of sheet masks and they have different effects, so mix and match them to your skin’s particular needs. Try Everyday Tomato for brightening, Marine Food Jellyfish to soothe sun stress, or Boosting Juice Collagen Mask to promote elasticity. And not all of them are for your facial skin! There are masks that treat eyes, lips, pores, hands, and even feet.



It seems counter-intuitive that what is usually labeled as moisturizer doesn’t actually moisturize. Rather, it’s meant to seal in existing moisture. The layers of toner, essence, and serum need to be locked in for full effect, and that’s what this layer is meant to do.



Emulsion is just another word for moisturizer, and is light enough for daytime use, like our Premium Lettuce and Cucumber Watery Emulsion. For dry skin, or at night time, when your skin is repairing and rejuvenating, upgrade to a cream, like our Premium Avocado Rich Cream for extra moisture and nourishment.



The whole aim of building an effective skin care routine is to have skin that’s healthy and ready to go! Before heading out into the world, protect your skin from exposure to sun, wind, dust, and environmental contaminants. Don’t let the sun strip the moisture you’ve carefully built up, and use a sunblock like our Aloe Watery Sun Waterproof with SPF. Products that are high in antioxidants, like our Bitter Green Toner and Mask, also help fight free radical damage.



Like crafted sentences make up addictive novels, timely measures make up thrilling symphonies, and fresh ingredients make up a gourmet meal, the SKINFOOD products you choose add up to cultivate the skin you want. Cleanse. Exfoliate. Treat. Hydrate. Protect. Feed your SKINFOOD.


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